Here's a little web film and cinema spot I wrote and art-directed to promote Visine’s sponsorship of the 48 Hour Film Project.

The premise of the film festival is to showcase films that are written, shot, edited, and scored in a period of 48 hours. And what better way to salute these scrappy filmmakers than by creating a commercial for the festival under the same constraints?

The great Hunter Fine shot and edited this over a single weekend; the props and sets were designed by Aaron Glazer.